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Kim, Juran: Lee, Ki Hoon:
Towards a theoretical framework of motivations and interactivity for using IPTV.
[2013]
Hovland, Roxanne: MacMahan, Carolynn: Lee, Guiohk: Hwang, Jang-Sun: Kim, Juran:
Gender role portrayals in American and Korean advertisements.
[2005]
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Hovland, Roxanne (1)
Hwang, Jang-Sun (1)
Kim, Juran (2)
Lee, Guiohk (1)
Lee, Ki Hoon (1)
MacMahan, Carolynn (1)
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adolescent
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adult
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advertising
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attitude
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audience characteristics
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character interpretation
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comparative study
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consumer behaviour
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content analysis
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cross-cultural comparison
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entertainment
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gender
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research report
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periodical article
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2013
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2000-2009
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english
(2)
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Journal of business research
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Sex roles
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